Why Don’t More YouTube Channels Discuss Finance?

Money is an uncomfortable subject. Some of us are taught from a very young age that it’s like religion and politics: you just don’t talk about it. But the sad truth is, regardless of your discomfort with money and finance as a conversation topic, we all use it, so we all need it. Money is what the majority of the world uses in exchange for goods and services. Regardless of courtesy, I think it’s something we need to talk about, especially with regard to our spending habits, as well as social influence.

As you know, I love YouTube. I have my own channel, and I love watching the videos of other people too.

I spent a lot of time the other day wondering why people on YouTube don’t talk about money. And yes, maybe it’s because it’s a bit of a taboo topic. But there are other reasons as well, and many of them have to do with viewership.

Viewers are turned off by sponsored videos. When people share their lives or viewpoints on the Internet, it is the assumption of their viewers that they are getting authenticity on the creator’s part. When paid sponsorships get thrown into the mix, some viewers feel that the authenticity of the channel has been compromised. And when they feel like the channel or creator has become “fake,” they either stop watching or they make rude comments.

Viewers are turned off when a content creator promotes his or her side-projects. For the same reason I stated above, when a YouTuber promotes a side-project or side business, people get mean. And I think that’s really stupid and counter-productive; imagine you had a YouTube channel that had a decently-sized audience, and a side business that you were equally as proud of, if not more–why wouldn’t you promote a business you are proud of on your channel?

Viewers often believe that YouTubers make a lot more money than they actually do. Yes, AdSense gives creators an opportunity to monetize their videos. However, even with a large subscriber count, AdSense pays based on engagement with a video–usually by clicks. YouTubers don’t get rich based on ads alone, and this is a serious misconception on the part of people who don’t make videos. The amount of money someone can make on YouTube varies and is based on a multitude of factors.

Finance probably isn’t the most interesting subject to many viewers (or creators). I think many of us are interested in getting new stuff but not really how much it costs.  Many of us live in hyper-consumptive societies and as hyper-consumers, we like the gratification of getting something now–or if you watch YouTube, seeing someone talk about their new stuff. We’re not all that interested in whether or not a creator is putting money away for retirement or a college fund for their kids. We just want to see and hear about the new stuff (and maybe get some new stuff of our own).

It’s really none of our business. And it’s true: the amount of money my favorite YouTuber makes in a week, a month, a year, from AdSense, from sponsorships–whatever–is not my business. And it’s not your business either.

Is there anything you wish was discussed more on YouTube?
Take a shot every time you see me write the words “new stuff” and share your thoughts in the comments down below!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s